This idea is archived

Build brand awareness with "We Love Summer" competition

Provided by Rebecca Garrett Media
Take part in a targeted Summer competition promoted on Good Morning Britain, Lorraine and This Morning websites.

Tell us about the Opportunity / What is it?

The competition will run on our competitions website for three weeks. Promoted on ITV's This Morning, Good Morning Britain (previously Daybreak) and Lorraine websites via pre-purchased space including MPU's on This Morning Home page and static competition slots on Good Morning Britain and Lorraine. The competition will be promoted on the Good Morning Britain newsletter reaching over 780,000 subscribers. In addition it will also be sent out to over 226,000 subscribers to Rebecca Garrett Media.

What is the Marketing Objective?

We are looking for a selection of brands who want to promote their products via a Summer themed competition. Brand Awareness and brand exposure to a huge family audience. Data capture and business acquisition and also driving traffic to your website and increased SEO.

How does it work?

You brand will receive 250 words of copy, two images, one logo and two URL's and an optional promotional video/advert. Competition is archived for maximum search engine optimisation. Your brand logo will appear on the Good Morning Britain and Rebecca Garrett Media newsletter. (full brief attached)

Who's used it in the past?

Here is a small selection of brands that have worked with us and appreciate the benefits of competitions in supporting national campaigns: La Redoute, Halfords. Sky, RAC, Best Bed Linen, Thomas Sanderson, Butlins, Disney Store, Laura Ashley, Swimwear 365, Mars, Aldi, Hushpuppies, Phase Eight, David Lloyd, Game, Go Ape, East, PGL, Brand Alley, Hoseasons, Moss Bros, Peacocks, Frankie & Benny's, Chiquitos, Infacare, Pineapple, Yankee Candle, Victoria Plumb, Silent Night, Littlewoods, Champney's.

Features / Benefits

Competitions are an excellent way of getting brand messages across to a large audience and wide demographic. They create greater reader buy-in and longer user engagement with the brand thus increased brand loyalty. Providing clean and up-to-date and detailed data capture allowing brands to continue talking to this engaged audience long after the competition has finished. Increased CTR and SEO.There is also an opportunity to run an offer alongside the competition prize increasing sales. Positive brand alignment and association. Competitions are very quantifiable.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k780,000 Good Morning Britain newsletter subscribers
35 - 44
45 - 54
55 - 64
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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