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Carbon Reports 2011 Sponsorship Opportunity

Provided by Sky Media
The latest emission figures and advice on how carbon footprints can be reduced, broadcast on Sky News every weekend.

Tell us about the Opportunity / What is it?

In December 2009, Sky News became the first UK TV channel to provide viewers with a regular Carbon Climate Report. Sky has been working closely with the AEA, a world leading energy and climate change consultancy, to develop the carbon forecasting tools. Each and every weekend, we provide our environmentally concerned viewers with up-to-the-minute emission figures and advice on how carbon footprints can be reduced, additionally updating on estimated greenhouse gases being emitted in the UK each week.

What is the Marketing Objective?

Educate consumers and associate your brand with environmental accountability

How does it work?

Opening and closing credits, 4 times a weekend, 208 times over a 12 month period plus additional exposure available through the website. The unique reports, introduced to Sky News, aims to help viewers understand more easily the changes in carbon emissions across the country and what the possible reasons behind them could be, as well as outlining what our viewers can do to reduce their own emissions. This opportunity therefore provides a sponsor the unique opportunity to align their brand with our respected and environmentally educational programming.

Who's used it in the past?

This is a brand new sponsorship opportunity

Features / Benefits

An opportunity to build association with the award winning Sky News service and key environmental information. Quality environment with significant brand collateral. Highly targeted and up-market audience. Brand stand-out and point of difference to communication strategy. Available in HD. In addition to the award-winning UK service, Sky News has feeds in the Republic of Ireland and an International feed available across the globe in over 40 countries. The UK sponsor has first option across all of these additional opportunities.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated reach of over 2million broadcast viewers
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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