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CASE STUDY: Activision launch video game with Cartoon Network

Provided by Turner Media Innovations
Activision promoted the launch of the new Lego Indiana Jones video game using broadcast sponsorship and dedicated microsite
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What was the Challenge / Background of the Campaign?

Activision wanted to promote the launch of the new LEGO Indiana Jones video game to kids 6-11. Turner Media Innovations created an All Action Hour block on Cartoon Network featuring 2 of the best action shows - Ben 10 and Storm Hawks. Turner Media Innovations then created bespoke LEGO Indiana Jones sponsorship credits, consisting of 1 x open, 1 x close, and 6 x sponsorship idents, to sit around the block, and also tagged the Network tune-in spot. A LEGO Indy microsite included information about the product and a trailer for the game which could be personalised shared. Find out more...

What was the Campaign Objective?

To build awareness of the new LEGO Indiana Jones video to kids.
Reference: 4165 // Posted: 16.02.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6 to 11.
0 - 9
10 - 15		Both
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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