Activision wanted to promote the launch of the new LEGO Indiana Jones video game to kids 6-11. Turner Media Innovations created an All Action Hour block on Cartoon Network featuring 2 of the best action shows - Ben 10 and Storm Hawks. Turner Media Innovations then created bespoke LEGO Indiana Jones sponsorship credits, consisting of 1 x open, 1 x close, and 6 x sponsorship idents, to sit around the block, and also tagged the Network tune-in spot. A LEGO Indy microsite included information about the product and a trailer for the game which could be personalised shared.
Find out more...
<
<