The campaign was to stage a VIP event on the Georgia Armani make-up counters of Heathrow's Terminal 5
Giorgio Armani Cosmetics came to Blackjack to ask us to provide a campaign which would drive sales to their counters, airside at London Heathrow
In order to enhance the customer experience whilst travelling. The campaign was to stage a VIP event on the make-up counters of Heathrow's Terminal 5, inviting passengers to have a luxury make-over
Blackjack provided a member of staff to cover morning & afternoon shifts for the 7 days of the promotion. The staff member played the part of a waiter. Dressed in a tuxedo, he offered an invite to passengers and offered a meet and greet service. Blackjack introduced sponsorship from Lanson and organised chocolates to be flown over from Milan specifically for the event. Each passenger was offered a glass of bubbly & a chocolate, along with a photo of their completed make-over
"It has been a great pleasure working with you as everything went incredibly smoothly and I sincerely hope to continue working with you on furture VIP events once we have proved it is a huge hit instore."
Creating something different in order to put your brands head above the crowd is essential especially in a heavily diluted arena like World Duty Free. Different brands are jostling for position & this gives you a 'head above the rest'