Disney wanted to promote the launch of their new G-Force movie in the UK. The film is centred around a team of elite secret agent Guinea Pigs so we created a fully interactive campaign based around the idea of kids 'unleashing their inner secret guinea pig'. We also tied the campaign in closely with the Boomerang Network stunt which is themed around animals! We created a TV spot ad using exciting clips from the film and live action 'recruiting' kids to discover their inner secret guinea pig and help the team save the world! Please see attachment for results.
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