This idea is archived

CASE STUDY: Disney promote the UK release of new G-Force movie

Provided by Turner Media Innovations
Turner Media Innovations use TV ads to drive kids to an online microsite promoting the release of the new Disney G-Force movie.

What was the Challenge / Background of the Campaign?

Disney wanted to promote the launch of their new G-Force movie in the UK. The film is centred around a team of elite secret agent Guinea Pigs so we created a fully interactive campaign based around the idea of kids 'unleashing their inner secret guinea pig'. We also tied the campaign in closely with the Boomerang Network stunt which is themed around animals! We created a TV spot ad using exciting clips from the film and live action 'recruiting' kids to discover their inner secret guinea pig and help the team save the world! Please see attachment for results. Find out more...

What was the Campaign Objective?

To drive kids to online microsite to promote UK film release.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11. Campaign recruited 5,000 unique users.
0 - 9
10 - 15
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service