Drive awareness of Panadol to treat fever post-vaccination.
LoopMe leveraged PurchaseLoop Brand to measure consumer sentiment towards Panadol in real time. LoopMe used geo-locations of vaccination centers around Malaysia to target users with a 20 second video creative to drive engagement. Users who visited the vaccination centers were then retargeted with another 6
second video to put Panadol front of mind when recovering from the Covid19 vaccination.
LoopMe's media performance exceeded client benchmarks across both video creatives.
• 7.58% Uplift in Awareness
• 0.72% Above client CTR benchmark
• 88.6% Above client VCR benchmark
• 4.39m Impressions Delivered
LoopMe won Silver in the Media Performance category in the MSA Awards for our work on this campaign.