Detertech, a leading security technology provider, required an always-on, full-funnel media strategy across two key markets, the UK and Germany, to achieve significant and sustained business growth.

The core business objective was to drive high-quality sales leads to directly support their overarching sales goals, in addition to increasing brand awareness and driving quality traffic to their market websites. They needed a solution that could move beyond vanity metrics to deliver measurable impact on the sales pipeline, proving the ROI of their media investment.

Fifty's solution centred on deep human understanding of Detertech's target audience, leveraged to align content and creative with specific audience segments. The media strategy was a full-funnel deployment across programmatic, Meta, LinkedIn, YouTube, and Google Search & PMax. The expert team then implemented a closed-loop attribution system by integrating the client's Salesforce data directly into the platform. This enabled real-time optimisation and ensured the team could now work with Detertech to drive accurate, measurable results connected directly to sales.

The campaign delivered significant results, demonstrating the power of audience-led strategy combined with outcome-based optimisation. Fifty successfully achieved a 15% lower Cost-Per-Lead (CPL) than the target set by Detertech, showcasing superior spend efficiency. Engagement quality was excellent, with video content achieving a 12% higher View-Through-Rate (VTR) than the industry benchmark, and programmatic delivering an impressive 3.8% lead form fill rate.

The direct attribution of sales via Salesforce data provided Detertech with a full-funnel view, empowering them to make real-time adjustments to their sales and internal market activity. This integration ensured 56% of all phone calls were attributed directly to Fifty's media activity.