CASE STUDY: Get My Slice and AdSmart from Sky

Provided by Sky Media
Get My Slice used AdSmart from Sky to help build awareness of the UK launch of their app.

What was the Challenge / Background of the Campaign?

Rollout of the global launch in the UK of the app which enables users to take back control of their digital footprint and earn money from selected advertisers.

What was the Campaign Objective?

The main objective was to drive brand awareness for the newly launched app. Specifically aiming to drive web visits, generate downloads and increase user retention.

What was the Solution?

Android Users in households across London / Meridian regions, which have Adults 25+ years that are in specific Experian FSS Groups. 44k households targeted, 82% reach 8x frequency with 307,000 impressions.

What were the Results?

TOP LINE RESULTS - 449% relative uplift between response rate from the target group vs. the non target group. 7,532 downloads by the target audience via the app store during the campaign.

What were the Key Learnings of this Campaign?

Client Quote - "It was fantastic to work with AdSmart from Sky for a TV campaign as we launched our business in June 2020. We believe that TV helped add a sense of scale and credibility to our launch giving people the confidence to download an app from an unknown brand."

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k82% reach 8x frequency with 307,000 impressions.
25 - 34
35 - 44
45 - 54
55 - 64
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London, Midlands01 Jun 20 - 30 Jun 20BUILD AWARENESS
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