AdSmart from Sky Personalised TV Advertising Platform

Provided by Sky Media
AdSmart from Sky can serve different ads to different households watching the same programme.

Tell us about the Opportunity / What is it?

AdSmart from Sky has helped thousands of businesses across the UK to access the unrivalled power of TV advertising. AdSmart allows businesses of all shapes and sizes to benefit from the most trusted and effective way to advertise - reaching the right audience, in world class content, for a lot less than you might think.

What is the Marketing Objective?

Thought TV advertising was out of your reach? Think again. AdSmart has turned traditional thinking on its head - making the unrivalled power of TV advertising relevant and affordable for almost any business. AdSmart allows you to access millions of Sky and Virgin homes, selecting your ideal audience and location; meaning you can be sure only the right households see your ad, in great content, and you only pay when it's been seen.

How does it work?

Nothing builds a brand like TV. Think of your favourite ad - it's probably a TV ad right? AdSmart enables your business to reach your ideal audience, amongst world class content on the most trusted and effective advertising platform there is. TV advertising works when your ad appears in content that viewers love. Whatever our viewers choose to watch from the vast array of content available on over 140 channels on the Sky & Virgin platforms you can be sure that it matters to them, and that means your brand will appear full screen in brand safe, world class content.

Who's used it in the past?

To see how both local/niche brands and big names have used AdSmart from Sky in lots of unique ways visit -

Features / Benefits

TV continues to be the most effective and trusted advertising platform there is. As a nation, we watch nearly 4 hours of TV a day and it's a central part of all our lives and conversations. TV is where brands go to build fame and generate sales delivering advertisers more profit per £ spent, than any other form of advertising. An independent study found that TV consistently outperforms other media in generating profit and is typically over twice as effective as the next best performing medium.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kSelect households based on factors like age, location & affl
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service