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CASE STUDY Hair Express Heart Winning Weekend Promotion


Provided by RadioWorks Ltd
Listeners are asked to call in to win the celebrity treatment with a top colour and cut thanks to Hair Express

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What was the Challenge / Background of the Campaign?

The challenge of the campaign was to raise awareness of the new Torquay Hair Express. Heart FM ran weekend promotion for Hair Express on Heart Exeter in June 2009. As part of the promotion, listeners were asked to call in to win the celebrity treatment with a top colour and cut thanks to Hair Express. Find out more...

What was the Campaign Objective?

To raise awareness of the new Torquay Hair Express. To get across Hair Express's strapline - "Hair Express: The hairdresser with a difference, no appointments, just walk in!"
Reference: 5368 // Posted: 27.11.09

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kReach (000s) - 97. Frequency (OTH) - 2.6.
25 - 34
35 - 44
45 - 54
55 - 64		Female
ABC1
C2
DE
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
SouthAll YearDIRECT RESPONSE
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