The challenge of the campaign was to raise awareness of the new Torquay Hair Express. Heart FM ran weekend promotion for Hair Express on Heart Exeter in June 2009. As part of the promotion, listeners were asked to call in to win the celebrity treatment with a top colour and cut thanks to Hair Express.
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To raise awareness of the new Torquay Hair Express.
To get across Hair Express's strapline - "Hair Express: The hairdresser with a difference, no appointments, just walk in!"