Halifax used Tabletalk's unique Tablewrap advertising format to launch their mortgage app to the market.
Halifax were looking to launch their mortgage app to market and wanted to target their campaign in long dwell time environments where consumers had phones in hand giving them an immediate opportunity to download the app and explore the Halifax mortgage content.
Coffee Shops were identified as the ideal 'life admin' environment where consumers were likely to have time on their hands to engage with mobile content and consider mortgage opportunities with Halifax. There were 7 formats in the mix including Press, TCPs and Rail.
TTM CAMPAIGN SUMMARY - 90 Coffee Shops nationally, 1,170 Tablewraps, QR integration.
Tablewrap achieved a 4% conversion to app download. This put Tablewrap 2nd out of 7 formats and ahead of Press, resulting in a follow up campaign later the same year.