CASE STUDY: Halifax Mortgage App Tablewraps with Tabletalk Media

Provided by Tabletalk Media Ltd
Halifax used Tabletalk's unique Tablewrap advertising format to launch their mortgage app to the market.

What was the Challenge / Background of the Campaign?

Halifax were looking to launch their mortgage app to market and wanted to target their campaign in long dwell time environments where consumers had phones in hand giving them an immediate opportunity to download the app and explore the Halifax mortgage content.

What was the Solution?

Coffee Shops were identified as the ideal 'life admin' environment where consumers were likely to have time on their hands to engage with mobile content and consider mortgage opportunities with Halifax. There were 7 formats in the mix including Press, TCPs and Rail. TTM CAMPAIGN SUMMARY - 90 Coffee Shops nationally, 1,170 Tablewraps, QR integration.

What were the Results?

Tablewrap achieved a 4% conversion to app download. This put Tablewrap 2nd out of 7 formats and ahead of Press, resulting in a follow up campaign later the same year.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
Main Shopper
Kids HH
Students
Retired
NON-TRAD OUTDOOR
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions26 Nov 19BUILD AWARENESSSHOPPER MKTG
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service