CASE STUDY: Hobbycraft - Showcasing their Seasonal Collections

Provided by Eye to Eye Media Ltd
Eye to Eye Media created an online hub showcasing the best of Hobbycraft's seasonal collections.

What was the Challenge / Background of the Campaign?

Hobbycraft were looking for a way to showcase their seasonal collections online.

What was the Campaign Objective?

Increased awareness and media recognition. Communication of detailed information and access to high quality imagery. Inspiration. Distinctive branding and information.

What was the Solution?

An easily sharable platform for journalists & influencers to download imagery & gain information about new products. The online hub or 'microsite' is accessed via a unique URL of the client's choice. We built a bespoke layout and our dedicated team created a cohesive design following the brand's guidelines. All elements of the process were timetabled & phased, with regular interaction with the client to ensure that all elements were on the brief. The site is easy to update & edit at any point.

What were the Results?

Depth of content. Curated content. Downloadable high-res images and video. Award-winning art direction. A one-stop website means easy access for journalists and less admin for the marketing/press teams.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsFemale
Both
ABC1
C2
Main Shopper
Kids HH
Retired
ONLINE / AD NETWORKS
ONLINE / DISPLAY
ONLINE / VIDEO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearINCREASE SALESCONTENT MARKETING
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