Creating Video that Converts into Social and Website Visits

Provided by Eye to Eye Media Ltd
Short-form and longer recipe video. Increase engagement and attract new audiences.

Tell us about the Opportunity / What is it?

Eye to eye can create video content for all platforms: Graphics and typography led content for... Websites Instagram feeds IGTV Instagram reels Pinterest Being aware of future platforms as they evolve

What is the Marketing Objective?

We would create strong design elements that unify all video content back to the primary brand. Use visual instruction for tricky techniques or know how. Being able to inspire or tell a story. The destination of each video will have both technical and stylistic implications. It is important to recognise that while this shouldn't be a one-size-fits-all approach, there are opportunities for content to be used across multiple platforms when considering potential video content.

How does it work?

Eye to eye offers end to end delivery: We would create a production timeline. Determine the content in partnership with the brand. Be fully aware of key objectives and desired audiences. This would affect thoughts around duration - outputs, format, aspect ratio, references for graphics, typography, pacing, and music. We would create a storyboard or shot list and scripts There would be a shoot and post production schedules. Including sign off schedules for all stakeholders - and clear and confirmed budgeting.

Who's used it in the past?

Delicious Recipe Videos Fisher and Paykell recipe videos Sacla pesto Essential Guide to Waitrose & Partners Drinks Festival Waitrose & Partners Cakes

Features / Benefits

Video is impactful and targeted and has the ability to connect on an emotional level with your audience. Video can create trust Your audience can become advocates for your content. Mobile users love videos - as people like to watch things happen, Instagram will see more video across the channel. Video allows sympathetic product placement. Audience engagement, and opportunity for data collection and google loves video!

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