UNIQLO asked us to provide promotion management to help raise awareness of their product, AIRism.
UNIQLO asked us to provide promotion management to help raise awareness of their product, AIRism - innerwear that helps keep you cool - to Londoners. As the British tend to remove clothes when it's hot, not add them, AIRism was new to the UK, and relatively unknown.
- Support new product launch & drive sales of Uniqlo AIRism
- Raise awareness amongst a captive audience.
NIQLO created an online campaign centred around commuters, positioning AIRism products as an essential for hot summer journeys. They challenged participants to pack their ideal commuter survival kit, a 'Qlommuter kit', comprising of four items (including one from a selection of AIRism products) and enter into a prize draw.
A delighted UNIQLO received over 1,000 prize claims, and a cool 71% prize redemption rate.