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CASE STUDY: Huggies - Snapstars

Provided by Multiply
A Huggies Snapstars nationwide tour visiting high ranking Tesco shopping centres whilst driving traffic to

What was the Challenge / Background of the Campaign?

Huggies wanted to celebrate the daily ride of having a baby with parents from all around the country. Huggies wanted MADE to help encourage parents to upload their photos of their little ones at their best (or should we say messed?!) to the Huggies blog: where they could win the chance to star in the next Huggies poster campaign!

What was the Campaign Objective?

How could Huggies celebrate with families the daily ride of having a baby? How could Huggies encourage parents to upload pictures of their little ones onto Huggies blog:

What was the Solution?

A fun and eye catching outdoor play pen where parents could bring their children before or after shopping. The set consisted of a sandpit, ball pool, had lots of fun games, teddies bubbles, colouring books, three fun backdrops which displayed fun creatives that linked to the Huggies® beautiful chaos theme. The SnapStars teams also encouraged parents to have a picture taken with their little ones, which was printed there and then. They were then also given a postcard directing them to the website site as well as discount voucher.

What were the Results?

Two teams - 11 Tesco's x 2 days, 1 Bluewater x 2 days - Total 24 days - Target 100 per day - 2400 - Total Interactions/ Postcards 2,655 - Total frames / Coupons: 1,519.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMums & familes
25 - 34
35 - 44
Main Shopper
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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