From the road to the radio. Taxi advertising for LBC has proven to be a massive success in driving people to the station. Audience numbers have grown massively which LBC have openly equated, in part, to the success of their ads on our taxis. One person who is particularly happy (and we hope he now loves taxis as much as we do) is Sony Nominee Nick Ferrari whose show has shown a record reach increase of 37.4%. Audience reach over first 3 months of taxi campaigning grew from 787,000 to 907,000.
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