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CASE STUDY: L'Oreal 'Dirty Clean' Campaign

Provided by Bauer Media
Positioning L'Oreal Dirty Clean as a credible hair styling product for urban men
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What was the Challenge / Background of the Campaign?

To position L'Oreal Dirty Clean as a credible hair styling product for urban men. Our solution was to create a channel on FHM.com, the tone and feel of which was designed to represent street culture and introduce Billy Wingrove, the world renowned football skills exhibitionist, who was fronting the campaign Find out more...

What was the Campaign Objective?

To position L'Oreal Dirty Clean as a credible hair styling product for urban men.
Reference: 2726 // Posted: 27.03.08

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18-34 year old males 'urban men'
16 - 24
25 - 34		Male
ABC1
C2
DE
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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