CASE STUDY: Marble4Life Raise Awareness & Drive Website Traffic

Provided by Sky Media
Marble4Life have over 30 years experience in the granite industry & are the UK's largest supplier of quartz & granite worktops.

What was the Challenge / Background of the Campaign?

Marble4Life have over 30 years experience in the granite industry and are now the UK's largest supplier of quartz worktops and granite worktops, specialising in kitchens, restaurants and bars, operating from their head office in Bradford.

What was the Campaign Objective?

To build brand awareness and drive traffic to their website to boost enquiries and sales.

What was the Solution?

Marble4Life targeted over 43k households through their AdSmart campaign across Bradford, Leeds, Nottingham & York postcodes. Within those areas they targeted homeowners 35-55 age group of mid- very high affluence.

What were the Results?

Results - +52% ROI, +130% More likely to convert.

What were the Key Learnings of this Campaign?

"We always thought Sky was too expensive for us and was for larger companies. We were pleasantly surprised how affordable it could be with Sky Adsmart. The team at Sky were brilliant and helped us through the whole process of picking our target audience, producing the Ad and analysing the results after the campaign. The campaign was a great success and we are hoping to be a permanent fixture on Sky!" - Wazeem Hussain, Director.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsHomeowners 35-55 age group of mid- very high affluence.
35 - 44
45 - 54
Female
Both
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
North, East 11 Aug 21INCREASE SALESBRAND STRATEGY
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