'Dream' experiential activity for Michael Kors' new Wanderlust fragrance at Manchester Trafford Centre and Birmingham Bull Ring
To promote the launch of Michael Kors' new fragrance 'Wonderlust' in shopping centres and encourage shoppers to then purchase the fragrance from nearby retailers.
In line with the 'Wanderlust' theme, a feeling of wonder and wanderlust was developed to match the TV advertising campaign where supermodels drift off into the sunset at an unknown far flung locale. The aim was to promote the product in the shopping centre and via social media as well as encourage people to buy the product
Blackjack designed and installed an experiential space with a luxury backdrop for shoppers and passers by to 'live the dream' and have a selection of photos taken for them to share on social media platforms using the hashtag #Wonderlust
The campaign was a hit with shoppers really enjoying the photo opportunity and interaction with social media.