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CASE STUDY: Pinpoint advertising: Trinity Mirror and SFS

Provided by Reach Plc
Trinity Mirror created a targeted multichannel ad campaign for SFS to help them increase footfall and drive sales.

What was the Challenge / Background of the Campaign?

SFS, a leading retailer household furniture store, wanted to engage more with consumers through the use of multichannel marketing. The brand asked Trinity Mirror to come up with a strategy to increase footfall to their stores and to their stand at the Ideal Homes Show in Earl's Court.

What was the Campaign Objective?

Build brand awareness, increase footfall and drive sales.

What was the Solution?

Trinity Mirror provided SFS with a media schedule which included exposure across their print titles, desktop/online media space and mobile. These ads helped to push the brand and the best offers to the users. As a direct call to action strategy for the Ideal Homes Show, Trinity Mirror used their pinpoint solution to target the section of 250K users who were going to be available in/near the show. These users received a notification on their smartphones with a redeemable voucher directing them to the stand.

What were the Results?


What were the Key Learnings of this Campaign?

The build up of brand and offers through the various Trinity Mirror ad platforms combined with the direct call to action provided by Pinpoint helped SFS achieve the success they were looking for from the campaign. By booking their space in advance they also excluded any competitors from targeting the same group on that day thereby giving them exclusivity.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
35 - 44
45 - 54
55 - 64
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London22 Aug 14 - 21 Aug 15INCREASE SALES
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