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CASE STUDY: Sponsorship of Sky text

Provided by Sky Media
Sky Text is the digital text service from Sky, with an impressive 10.6 million viewing sessions a month.

What was the Challenge / Background of the Campaign?

Sky Text is free to all subscribers and is simply accessed by pressing 'text' on the remote. Available 24 hours a day behind all Sky-branded channels, it can also be accessed by pressing 'red' on the majority of channels.

What was the Solution?

The Sky Text service provides up-to-the-minute coverage on news and sports as well as great holiday deals, the latest weather forecasts, lottery results and entertainment. . Sky Text offers great value for money, and with breadth of content and a loyal audience, it's easy to find the customers you're looking for.Sky Text can either offer advertisers strategic campaigns or a continuous weekly presence with banner adverts featured around all of our most popular pages.

What were the Results?

Sky Media advertisers tell us that Sky Text is a medium that delivers and in many campaigns, 1 in 5 telephone enquiries have converted into sales. Almost 1.7 million viewers rely on Sky Text each month to bring them the news and sports stories as they happen; in fact over 450,000 subscribers check out our Sports pages every week.

What were the Key Learnings of this Campaign?

Previous users include Travel Value, Debt People and Paddy Power. They were all very pleased and happy with the service. Previous users believed Sky's digital service to be the most cost-effective and highest-converting media they have used. Debt people find Sky text delivers regular and high quality leads direct to their call centre. They have been able to move their advertising banners around the service ensuring that they are seen in many different locations.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details10.6 million viewing sessions a month.
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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