Hasbro wanted to know how to engage with kids for longer than the traditional 30 second spot. At Turner Media Innovations, we know 63% of Cartoon Network viewers have pressed the red button to play games on their TV, so we created an action-packed Transformers red button game. This was supported by 10 Character Profile spots and 2 webdrive spots - driving kids online to 'choose their side' - battling for good or evil! Prizes were from the Hasbro Transformers toy range. On-air ads delivered ratings of 278.2 TVRs with the online activity delivering over 2.33m impressions
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