Online publication www.knowyourmobile.com helps launch the HTC HD2 handset in the most innovative and eye catching way possible.
We received the brief from Equinox and Zed Media to help launch the HTC HD2 handset in the most innovative and eye catching way possible. The target demographic for this campaign was "Tech Savvy, early adopters of mobile technology" and the client had rich media display creative assets but was also open to new media solutions that could be impactful and engaging to the target audience whilst increasing overall brand awareness.
Launch the launch the HTC HD2 handset in the most innovative and eye catching way possible.
Dennis Technology's mobile phone information site www.knowyourmobile.com was the perfect brand to house this handset launch campaign, having a track record of launching similar campaigns for LG Mobile and T-Mobile. We decided to pitch a site skin media solution, using the border units across the entire site to house a bespoke execution of the HTC HD2 handset. This was combined with a rich media standard format takeover on the site homepage. This provided total reach and share of voice across Know Your Mobile, as well as an eye-catching creative execution.
The Know Your Mobile users were able to interact with the site skin and rich media adverts, which in turn drove through to a micro site for the HTC HD2 handset, hosted on the HTC.com back end. This had an overwhelmingly positive response, averaging 700 click throughs per day for the 21 day campaign!
"The KYM takeover offered a highly relevant environment in which to target tech savvy consumers. The flexible creative execution allowed us to deliver a strong brand message whilst simultaneously driving product specific clicks. For me, the KYM takeover was one of the standout pieces of this online campaign delivering over 690 clicks per day during the 3 week campaign period" James Thompson - Planner Buyer Equinox / Zed Media