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CASE STUDY:20th Century Fox '28 Weeks Later DVD Launch' Campaign

Provided by Bauer Media
Created impact around the release of the film '28 Weeks Later' to DVD
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What was the Challenge / Background of the Campaign?

To create impact around the release of this film to DVD. Through the use of our FHM brand online and in the magazine - Our solution was the creation of a bespoke, cost effective solution, creating impact on the homepage of the UK's leading men's lifestyle site. Find out more...

What was the Campaign Objective?

To create impact around the release of '28 Weeks Later' to DVD
Reference: 2729 // Posted: 27.03.08

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18-34 year olds - male biased
16 - 24
25 - 34		Male
ABC1
C2
DE
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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