The specialist lingerie retailer Bravissimo was founded in 1995 by Sarah Tremellen in her living room, following her frustration during pregnancy at being unable to find pretty lingerie for big-boobed women. Twelve years later and with growth to date fuelled by good customer service, PR and direct marketing, Bravissimo was ready for its first ever television campaign. Bravissimo was keen to work with ids and was particularly interested in LIVING, having recognised the close fit between the two brands. Find out more...

The main objectives of the advertising campaign were to: Raise awareness of the Bravissimo brand. Drive traffic to Bravissimo.com. Raise the volume of brochure requests via text, web or telephone. Increase footfall in the 13 UK stores.