Your opportunity to win a two week branded take over of the Bluewater Retail & Leisure Destination.
This is a chance for your brand to win a two week branded 'take over' of Bluewater; an opportunity reflecting a media value of £300,000, providing your brand with a striking promotional platform within Europe's largest and most innovative retail and leisure destination. Additionally, two other opportunities exist for smaller brands to receive a 6 week use of a Pop-Up Shop worth £50,000 in media value, or a week in a site of their choice at Bluewater plus supporting media worth £30,000.
Make Bluewater your brand's blank canvas! Here is the opportunity to try out new ideas integrating the touch points of advertising, experiential, promotion, event, trial, field marketing or whatever approach you want to take to talk to Bluewater's Guests.
1.Register by clicking 'view website' link above for your entry place. 2.For a guided tour of Bluewater, click the 'view website' link above for more details. 3.Submit your entry online by 30 Nov 2010. 4.Judging will take place in Dec. 5.Winners will be announced by 14 Jan 2011. 3 prizes are up for grabs. The Large Canvas Prize is the freedom to do what you like with Bluewater for 2 weeks. The Medium Canvas and Small Canvas Prizes are for impressive media spaces in Bluewater for differing periods, also worth heaps. For all winners, the only expense is the production cost.
Virgin Media 'SpeedWeek50'. A week-long experiential event to launch Virgin Media's new broadband service, including a personal appearance from Jenson Button. The objective was to associate Virgin's new fastest 50 Mb broadband service with the fastest man on the track in a huge PR opportunity. Bluewater created a unique brand experience, allowing Jenson to meet the public in an F1-style paddock, drive hotlaps in a Mercedes around a bespoke track and complete a Q&A session with the BBC's F1 commentator. Over £3.1m PR value generated to date!
Bluewater attracts 28 million consumers annually. 72% of these guests are ABC1 and spend an average of £131.49. Bluewater is ranked the number 1 shopping centre in UK and Europe's leading retail & leisure destination with 333 stores, 50 bars & restaurants and a 13 screen cinema. The Blank Canvas Brand Challenge aims to get brands and agencies thinking about new ways to engage with Bluewater consumers and break through with innovative marketing solutions.