Digital Outdoor Advertising on the Move

Provided by Brightmove Media
Reach London's diverse and exciting population using real-time, digital media on the roof tops of London Taxis.

Tell us about the Opportunity / What is it?

BrightMove Media, is the market leader in real-time intelligent digital moving media. Using high-impact dual sided screens on the rooftops of London taxis. Our connected screen network takes digital media to the next level, bringing the latest in 'near and now' advertising onto the streets of London. High impact, eye level screens help amplify your brand. Our units stay highly visible even in bright sunshine. With inbuilt intelligence triggers, we can help target relevant messages to the right audiences, at the right time, reducing wastage and improving ROI.

What is the Marketing Objective?

To deliver targeted, relevant and accountable campaigns using a dynamic and intelligent service, delivering high impact digital advertising to Londoners from LED screens fitted to the rooftops of the iconic black taxi. Whether it is Brand delivery & awareness, Sales and product promotion, Publicity stunts or a New product launch, using our combination of activation triggers (time, location, temperature), your campaign can be highly targeted and deliver ultimate relevancy.

How does it work?

Using our own bespoke campaign platform we can track the performance and location of every one of our screens allowing us to deliver up to the minute campaign updates and reports. Our dynamic planning tool allows us to quickly and accurately deliver advertising to any area at any time from the whole of London to one specific building or street. Digital ads are programmed for delivery using time and location as part of a rotating digital loop of 30 seconds. Each advertiser can have up to six x 5 second ad slots. Reach the consumers you want, when you want & where you want.

Who's used it in the past?

As a premium digital product, we have engaged with many great brands. Examples of past clients include: Unilever (Magnum) - delivered the world's first "thermo-activated" campaign using temperature and brightness to trigger advertising. Other brands include Mastercard, Cadburys, Pepsi, Zoopla, Hotel Tonight, Billy Elliot, RightMove, Shakespeare in Love, Gypsy, ECCO and Laundrapp among others.

Features / Benefits

• Transparent, Accountable and Real Time Reporting • Pay per show pricing and Intelligent targeting improves ROI • Bright & Vibrant - Our LED screens achieve stand-out at all times of day and night • Sited at Eye Level, your messaging is at the perfect height for consumers with a physical reach of up to 40 meters away and a 140 degree viewing angle • Real-Time Delivery - messages can react and adapt to campaign circumstances and conditions delivering superb flexibility • Activation Triggers - Using time, location and climate to deliver the right message at the right time.

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