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Direct access to an upmarket, health & image conscious audience

Provided by Admedia
Whether you are a pharmaceutical brand or a sports energy drink, with us you can find the ideal advertising solution.

Tell us about the Opportunity / What is it?

We have access to 50 nationwide, well known Health Clubs including Spirit, Top Notch and Bodysense. Health Clubs are the ideal environment to showcase your brand in front of an image conscious affluent audience in a positive mindset. Our gender targeted A3 panels in the changing rooms are free from clutter ensuring they capture people's attention during their visit. It's a great chance to own the changing room environment with our A3 panels, sampling & mirror/locker stickers.

What is the Marketing Objective?

With more people visiting the gym or health club than ever before, reaching this audience is a must for any advertiser who wants to target a health conscious audience. Whether you are a pharmaceutical brand or a sports energy drink, with us you can find the ideal advertising solution within our Health Club environments. From our research we know these sociable consumers visit their health club three times a week spending at least 4 and half hours in total. They are extremely receptive to advertising messages and feel good about the brands they see at the gym.

How does it work?

Consumers can't help but engage with our A3 panels. They're the ultimate in captive advertising & situated in an uncluttered environment where they simply cannot be missed. They offer longer dwell times & gender targeting that no other Outdoor advertising can rival. They're also great for multiple creative executions. Our Direct Response Tear Offs- business card size take away slips, help extend your campaign into pockets & purses great for people to take away a coupon, telephone number or website. We even offer SMS, MMS & QR to create instant direct response via mobile.

Who's used it in the past?

Our Health Clubs are perfect for a range of advertisers. We've carried campaigns for various categories including Lloyds Pharmacy, Astellas Pharmas, Muscle Force Supplements, Kleenex and London Fertility show, plus many more.

Features / Benefits

- True gender targeting. - High Impact. - Long dwell times - average of 10 minutes per visit. - Total share of view. - National, local & regional opportunities. - Clutter Free environment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsWe provide access to 52 nationwide well known Health Clubs
16 - 24
25 - 34
35 - 44
All adults
Both
ABC1
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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