Drive Incremental Foot Traffic from Screen to Store

Provided by LoopMe Ltd
The in-store experience is a vital part of the purchase loop. Capture in-market customers on mobile and increase foot traffic.

Tell us about the Opportunity / What is it?

Digital metrics such as clicks & views are the go-to KPIs for optimizing & measuring the success of mobile campaigns. But new AI technology means it is possible to go beyond these digital proxy metrics & deliver against the metrics which matter - awareness, consideration, favorability, intent, foot traffic & offline sales.

What is the Marketing Objective?

Driven by LoopMe's artificial intelligence and mobile data, PurchaseLoop uses survey, location and purchase data to optimize campaign delivery in real-time toward brand outcomes, only showing ads to the consumers most likely to undergo a change in opinion, visit a store or make a purchase.

How does it work?

PurchaseLoop Visits drives incremental foot traffic from screen to store. 3rd Party Location Data optimises ads to the users who are most likely to visit a store, restaurant or dealership.

Who's used it in the past?

We work with brands and agencies. Our agency clients include dentsu, Havas, IPG and GroupM as well as independent firms.

Features / Benefits

PurchaseLoop Measurement, provides real-time consumer brand lift measurement and analytics. Whether you are an agency, brand or publisher, measure media effectiveness throughout the entirety of your campaigns, PurchaseLoop Measurement provides rich and robust brand lift analytics across media channels, including digital (mobile, web), CTV, digital audio and OOH.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsWe have a total EMEA reach of 216 million devices
All adultsBoth
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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