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EPG Strategic Planning: Bauer, Sky and Chart Show music channels

Provided by Bauer Media
EPG planning tool utilising 13 music channels and 6 digital radio stations. This increases scale and credibility amongst 1634's.

Tell us about the Opportunity / What is it?

EPG strategic planning is a revolutionary planning concept that allows customers to benefit from 13 consecutive music channels and 6 digital radio stations. Through understanding our audience, creative executions can be placed in key dayparts to increase reach while offering the chance to own up to 60% of the Music TV market. All this increases viewers recall and places the customer alongside established and recognised brands. Our Promax gold award winning creative team can create the executions at a fraction of the cost of a typical ad agency production. [see attached mpeg

What is the Marketing Objective?

The main objective for this is to grasp everything about music tv and use it to your advantage. The behaviours, viewing habits and communities within music are used as the base of planning and can work successfully alongside your campaign aims [see attached mpeg]

How does it work?

This is essentially a tool used to strategically plan your campaign and integrate your brand into the exciting world of music TV. We studied the viewing habits and behaviours of our audience to ensure we were able to effectively position the customer to create a strong presence in the 1634 community. After analysing our core audience we established that there are 3 clear genres of music rock, pop and urban. Using our award winning creative team we can come up with 3 creatives for each community which are then placed on the relevant channels [see attached mpegs]

Who's used it in the past?

Creative Zen and Orange took up this opportunity which proved to be hugely successful. Bauer TV produced promotions for Creative showcasing the usp's of the zen which ran alongside blipverts and sponsorship. Through EPG strategic planning and Bauer's award winning creative team, 76% of their core audience was reached in a 6 week period and the competition received 47,000 entries. The players sold out nationwide and their marketshare increased by 50% year on year. This is highly significant as all Creative's activity was through Bauer. For more details see website and mpeg.

Features / Benefits

This opportunity can be tailored to meet your needs. It gives you the chance to own up to 60% of the entire music market and also means you are able to be heavily present in 13 consecutive music channels and 6 digital radio stations. Dependant on the amount of activity bought we can also offer full research post campaign.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k6 wk campaign can reach 4.1m 16-34 yr olds
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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