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Exclusive opportunity to sponsor Secret Circle on Sky Living HD

Provided by Sky Media
Based upon the best selling "The Vampire Diaries" book series by L.J. Smith.

Tell us about the Opportunity / What is it?

An Exclusive Sponsorship Opportunity from Sky Living HD, Cassie Blake was a happy, normal teenage girl - until her mother Amelia dies in what appears to be a tragic accidental fire. Orphaned and deeply saddened, Cassie moves in with her warm and loving grandmother Jane in the beautiful small town of Chance Harbor, Washington - the town her mother left so many years before - where the residents seem to know more about Cassie than she does about herself.

What is the Marketing Objective?

Create an association with Sky Living, which has the highest female audience profile in the top 20 pay TV Channels including E4, ITV2 and Five.

How does it work?

Sponsorship shall include opening credits of 15 seconds, 2 breaks bumpers of 5 seconds per centre break (there are normally 3 centre breaks per 1hour show) and a closing credit of 15 seconds. Secret circle is due to air during September 2011, following closely behind the US début. Scheduling shall include 11x60 minute episodes to be aired at peak time, plus one additional repeat per week. *Please note that this may be extended to 22 x 60 minute episodes, dependent on US scheduling of which the sponsor would have the first option.

Who's used it in the past?

Please contact Sky Media for further details.

Features / Benefits

Provides the opportunity to extend the sponsorship to Sky Living Online- the ultimate destination for exclusive show information, style and fashion. Please note that this sponsorship may be extended to 22 x 60 minute episodes, dependent on US scheduling of which the sponsor would have the first option. Based upon the best selling "The Vampire Diaries" book series by L.J. Smith this teen, fantasy romance is based around the US high school scene to appeal to younger female viewers, and exploit/ build upon the recent trend for 'Twilight' and paranormal themed programming.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated to reach 582,000 females aged 16-44
16 - 24
25 - 34
35 - 44
Female
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 14 Nov 11BUILD AWARENESSSPONSORSHIP / MEDIA
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