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Guardian Select Food Network - the best way to appeal to foodies

Provided by Guardian Newspapers Limited
The best independent food & drink network, respected and widely referenced in the online community.

Tell us about the Opportunity / What is it?

Guardian Select brings together the very best independent publishers from across the web. Guardian Select packages the best sites in their sector to give advertisers a simple method of extending their campaigns into specific audiences. The Guardian Select Food network provides the opportunity for advertisers to reach a young, engaged, highly receptive audience of foodies interested in: grocery products, gourmet foods, wine, world cuisine, luxury treats and recipes and cookbooks.

What is the Marketing Objective?

Opportunity to build awareness of your brand to a truly engaged foodie audience.

How does it work?

Packaging the best sites in their sector to give advertisers a simple method of extending their campaigns into specific audiences. The food network partners include: MyDish.co.uk, Gourmandia, What's for lunch, Honey? Love Food, Love Drink, Eat.Drink...Better and Hot Dinners (amongst others). All publisher partners are vetted and approved by Guardian editorial and promoted from guardian.co.uk. Campaigns can be targeted at the entire network or a selection of sites. Audience measured by comScore and Nielsen.

Who's used it in the past?

Please contact a member of the Guardian team for details of previous advertisers.

Features / Benefits

Guardian Select Food attracts a professional audience with 35% in a professional /managerial or clerical job; 70% working full or part time and 38% educated to degree or equivalent (versus 24% of average online population). The ad network receives 18 million monthly global page impressions and is suitable for targeting a young professional audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.9 million unique monthly browsers
25 - 34
35 - 44
Female
Both
ABC1
C2
Main Shopper
ONLINE / AD NETWORKS
ONLINE / DISPLAY
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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