This idea is archived

Give mums the info they want via nurseries during the summer

Provided by JazzyMedia
73% of mums have told us they want ideas on how to entertain their children during the school holidays & that's what we deliver.

Tell us about the Opportunity / What is it?

Through our research we know that 73% of mums want ideas on how to entertain their children during the school holidays. They also want money off vouchers to help them with the cost of activities wherever possible. We work with a wide range of entertainment destinations including holiday & theme parks, museums, cinemas, festivals & events; creating and delivering stand-out communication solutions ranging from poster displays to handouts, incorporating competitions and discount vouchers to 1,900 nurseries reaching c. 185,000 parents (mostly mums)

What is the Marketing Objective?

Our clients want to directly reach mums because they know that they are normally the one's responsible for planning family outings. Our clients want to know that their message will be seen, discussed and ultimately a decision be made by mums to visit their entertainment destination, increasing footfall at weekends and throughout the holidays.

How does it work?

Just pick up the phone or email us your brief. If we believe that we are the right agency for you then we will create a tailor made communication solution. We can manage every step of the development process for you. From creative design, through to production and then distribution of communications to nurseries. During the activity we can arrange for you to visit a nursery and post activity you will receive a list of nurseries that have participated as well as some comments from nursery staff and parents.

Who's used it in the past?

JazzyMedia work with entertainment companies & destinations. Clients include Butlins, The Play Providers Association, The Imperial War Museum, Science Museum, National Trust & Hampton Court Palace to name but a few. The feedback from our nurseries is always very positive including, "Hopefully someone will get some benefit from a decent, cheap holiday - great idea." (Beeches Primary School) "Great - it gives parents new ideas of what's on offer" (Waterbabies) "An excellent way to support parents of young children on a tight budget." (East Tilbury Infant School)

Features / Benefits

We deliver responsible and relevant communications which always result in high recall and engagement levels. We can select nurseries by TV region or postcode and can work to short lead-times, delivering activity just 2 weeks after receipt of approved artwork if required. We are accountable and want clients to understand the impact of their activity with us, which is why we always provide a post activity report listing the participating nurseries alongside supporting photos and comments.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k185,000 parents (80% mums) via 1,900 Nurseries
0 - 9
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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