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Glasgow 2014: Digital OOH Presence Across the City

Provided by IDrive Media
Target the City of Glasgow during the Commonwealth Games this summer using iDrive Media's multi-screen digital LED Vehicles.

Tell us about the Opportunity / What is it?

iDrive Media will provide a full coverage multi screen LED digital vehicles to cover the City of Glasgow during the commonwealth games this summer. Our digital media vehicle can display subtle motion video files and also upload live content. A new breed of digital advans with three huge screens capturing the attention of audiences as we drive by and park strategically in key locations.

What is the Marketing Objective?

Raise the profile of your brand during the commonwealth games using a media platform that is unique, eye-catching and engaging. Our multi-screen format will allow you to present your brand using multiple adverts and different messages to suit different times and locations.

How does it work?

Our digital Media vehicle is equipped with three LED screens. You will have access to unlimited content allowing your creative design team to showcase very impressive artwork on the very latest High resolution screens. We can upload subtle motion video files to each of the side screens to capture the attention of your target audience even further. For this special event we will provide 10 hour days instead of 8 hours to fully maximise the opportunity spread over 12 days during the entire commonwealth games in Glasgow and Edinburgh.

Who's used it in the past?

Recent clients include Titanbet, Virgin and Motorpoint

Features / Benefits

Two Digital Media Vehicles covering a combined viewing area of approximately 40sqm spread across 6 screens will ensure exposure at the heart of the action. Target your audience at peak times across 14 venues ensuring entering and exiting venues during scheduled events. Take your message through the City of Glasgow during the day and night and be seen by thousands. (Please note: Only one vehicle is available now for this campaign)

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1M Tickets have been sold for the commonwealth games
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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