Launched by the Birmingham Mail and the Coventry Telegraph, Go Green is the biggest green campaign across the West Midlands giving advertisers the opportunity to become involved in the West Midlands Go Green campaign.. The campaign aims to involve the local community at all levels; readers, local businesses, schools and major organisations to raise awareness among the general public about the importance of protecting the environment. To engage families, schools and community groups to work together to renew, resuse and recycle.

The campaign aims to involve the local community at all levels; readers, local businesses, schools and major organisations to raise awareness among the general public about the importance of protecting the environment. To engage families, schools and community groups to work together to renew, resuse and recycle.

It involves the local community at all levels; readers, local businesses, schools and major organisations to raise awareness among the general public about the importance of protecting the environment. This will engage with families, schools and community groups to work together to renew, resuse and recycle.

This is a new initiative.

Specific targeting by communicating with an audience who are interested in all things GREEN. This targets business readers, local communities who have the objective of reducing their carbon footprint. The core area is Birmingham - appearing in the Birmingham Mail. This also runs across the Coventry Telegraph and associated weekly titles. These titles provide high penetration across the Midlands region.