This idea is archived

Hamleys 250th "Chapter Partner" - A Sponsorship must

Provided by Hamleys
From as little as £70,000 you can join us as A Chapter Partner (3 months) on an unprecedented Marketing Red Carpet.

Tell us about the Opportunity / What is it?

Hamleys will have been 'wowing' children of all ages with theatre and entertainment for 250 years. Today, the toys may have changed but the rest is the same. To Celebrate this "once-in-a-lifetime" opportunity we've rolled-out the very best "marketing red-carpet" and as a partner you will benefit from inclusion in: A continuous Showpiece event in all stores Celebrity launches, Partnership with Walt Disney for The World Premiere of 'A Christmas Carol'**, Major Above the line campaigns, Ongoing online activities, Huge International PR, Retail opportunities, Charity links

What is the Marketing Objective?

To further Hamleys positioning as 'The Greatest Toy Store in the World' to an international audience. Using our Key USP's of tradition, entertainment and theatre, we have created a unique Showpiece to be carried out in all stores that will trigger a diverse and continuous range of marketing and promotional activities throughout the fourteen months. A wide-reaching integrated campaign, combining all areas of marketing, advertising and promotion will show the world that the Hamleys magic is still very much alive. Arguably the most talked about event of 2010.

How does it work?

The Showpiece is an extravagant theatrical show that will be played out using the entire store as a stage - all day, every day for fourteen months! A musical relating the past, present and future of Hamleys split into four quarters. Four chapters running from Georgian times through the Victorian era, the 1900's and even into the future. Created by a team including Executive Producers from The Muppet Show and Muppet Movies, the "showpiece" acts as a trigger for a diverse and far reaching series of individual campaigns - above the line, promotions, PR, digital and events.

Who's used it in the past?

It's safe to say that "the Showpiece", which acts as a catalyst for all other activities is unique, but this is complemented by a wide range of tried and tested marketing and promotional executions. Creativity is the key in all areas and to embrace all media platforms.

Features / Benefits

- Association with an internationally renowned and respected brand celebrating a unique piece of history - Groundbreaking executions - Multi-million pound PR reach - International - Longevity in the programme and the ability to change messages to fit your cycles - Embracing all platforms - Celebrity inclusion - Charity links - Creativity. Quite simply, a chance not to be missed!

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kUK - 5 million footfall per year
0 - 9
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service