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Harness the power of Collective this Xmas for your retail brands

Provided by Collective
Our audiences spend 30% more on retail purchases than the national average - accurately target them this Christmas.

Tell us about the Opportunity / What is it?

Collective has a broad suite of rich media brand formats delivering amazing and engaging, data-driven, ad experiences across multiple screens to meet the varied objectives required in today's digital advertising space. At Christmas it is more important than ever for retail brands to cut through the clutter and create standout in an increasingly busy marketplace. Our solutions offer creative standout and brand uplift ensuring heightened brand awareness and resulting in more sales.

What is the Marketing Objective?

It's the one thing that every advertiser, publisher, and agency in our industry are seeking: audiences. Collective are the leader in understanding and delivering audiences, we have the premium inventory that attracts them, the innovative technology that delivers them and the insights that define them. We have always believed that the most effective advertising comes from the intersection of the right ad, targeted to the right person, in the right environment. Not as easy as it sounds.

How does it work?

We can design, build and deliver all your digital brand formats, across multiple screens and devices. Based on the thousands of campaigns we've worked on we have insights, learnings and best practices that ensure we build world class, effective and engaging creative. Using Barb data we can reach your desired TV audience online. Examples of creative include: Rich expandable media, high impact takeovers, pre-roll video, large format displays, in content expandable ads and You Tube hyper targeting.

Who's used it in the past?

For marketers looking for ways to reach audiences with high impact experiences, Collective provides a complete buy-side technology and services solution which integrates data, media, unparalleled ad formats and metrics onto a single platform designed to inspire a brand marketer's digital imagination. Our technology and data sciences expertise can be combined to deliver highly engaging "big stage" video and rich media ad formats with dynamic messaging tailored to individual consumers. National clients include Xbox, Peugeot, Walkers, Ford, Virgin, VO5 - the list is endless!

Features / Benefits

Our advertising solutions provide your brand with creative standout in the marketplace, interaction with your brand, the unique ability to align digital and TV and a guaranteed brand uplift. Our audience analysis provides a 360 degree profile of an advertiser's consumer base including revealing the "hidden" audience interested in your products, who are not necessarily targeted on your media plan. Our data science team also builds detailed models for each client from our audience cloud, measuring true ROI generated from your ad spend.

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