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Headline Sponsorship of Alzheimer's Society's festive fundraiser

Provided by Alzheimer's Society
Showcase your brand alongside one of Britain's biggest charities' mass-participation fundraising event.

Tell us about the Opportunity / What is it?

Elf Day is an exceptional opportunity to unite with Alzheimer's Society's festive fundraiser on 7 December 2018. Elf Day inspires schools, workplaces and friends to find their inner-elf, have fun and support a great cause. We're doubling marketing activity and the number of participants that take part. This is a chance for your brand to feature alongside one of Britain's most recognisable charities and there is potential to develop products and to put your brand at the heart of Elf Day whilst showcasing your brand as one united against Britain's biggest killer.

What is the Marketing Objective?

This opportunity can advertise your brand to the hundreds of thousands that will be marketed to about Elf Day and the millions that will see Elf Day activity taking place online across the country. In 2017, Elf Day was a top Twitter trend, sent 40,000 stewardship emails and 500,000 marketing emails to our database. Your brand will also be boosted by being seen to support a charity that is tackling what is now Britain's biggest killer. Nearly one million people live with dementia in the UK and your brand will be positioned as being part of the fight against the disease.

How does it work?

Elf Day encourages people of all ages to take part by dressing up, baking, taking part in games and move their friends and colleagues to do the same. It's a feel good event that inspires people across the country to join the fight against dementia. Participants are mostly those that support the cause, love Christmas or love fancy dress. By signing up on our website, our audience receive stewardship emails, a fundraising pack and support from our local fundraisers.

Who's used it in the past?

Elf Day is a new product and so presents a chance to get involved as an early partner. In 2017 Yours Clothing ran a cause-related marketing product promotion on a line of Elf Day t-shirts. This opportunity would suit somebody who wants to exhibit their brand during the festive period whilst also boosting their credentials by aligning with a respected charity. Its flexibility would suit a variety of companies but especially those who want to be involved on the day or have festive products which they want to align with Elf Day and the charity.

Features / Benefits

There is huge potential to place your logo across Elf Day marketing. This includes on our website, on marketing emails, in packs, press releases, on stewardship communications and on our social media. This is also an opportunity to unite with a well-known charitable brand and boost your brand credibility by being associated with a cause that affects millions of people across the UK. Additionally, there is massive scope to develop products and activity in line with the event as well as the opportunity to involve staff in this inspiring event.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k500,000
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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