This idea is archived

Headline sponsorship of Chessington Zoo - Target 1.2m visitors

Provided by Chessington Zoo
Unique opportunity for a brand to become headline sponsor of Chessington Zoo & reach + 1.2 million guests a year

Tell us about the Opportunity / What is it?

A fantastic opportunity for a brand to become headline sponsor of Chessington Zoo and actively get involved with environmental / conservation initiatives. The zoo has over 1 million guests per year and features over 105 different species including Western Lowland Gorillas, Californian Sea Lions & Sumatran Tigers. Areas within the zoo include Trail of Kings, Sealion Bay, Creepy Caves, Creature Features, Kids Zoo, Monkey / Bird Garden, & the Penguin Pool! Package also includes taking ownership of the Safari Skyway - the monorail system within the park.

What is the Marketing Objective?

Key objective is to raise a brands 'green' credentials. We are looking for a 'green' partner to work on conservation / environmental initiatives and work with us on building a fun educational environment for our +1.2million guests

How does it work?

The package will ultimately be a bespoke package but can include the following elements 1) Signage branding through all areas of the zoo 2) Complete ownership & branding of the Safari Skyway monorail system 3) Experiential Sampling / product roadshows 4) £250,000 value of ticket promotions to run to the public via print / online / TV / radio / cinema and on pack to promote association with Chessington Zoo. 5) Online branding 6) Blue Tooth 7) Retail placement 8) Corporate hospitality / Private use of the zoo 9) Involvement with the Education Centre

Who's used it in the past?

This is a Media First opportunity. The sponsorship of the zoo has been developed by the Merlin Entertainment Sponsorship team

Features / Benefits

- The team at Merlin are highly experienced and have delivered many successful campaigns for our clients - Provides a great opportunity to promote your green credentials and work with us on some worthy environmental causes. - The attractions have a strong educational focus & provide a great opportunity to reach a young family audience whilst they are all out together. - Ultimately we have a blank canvas to play with so we can tailor a package to bring your core brand values through to the fore.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1.2m visitors - Families with kids aged under 12
0 - 9
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service