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Headline sponsorship of Cliff Richard and the Shadows tour

Provided by Live Nation Ltd
Cliff Richard and his backing group The Shadows return to tour for their 50th anniversary in the UK charts.

Tell us about the Opportunity / What is it?

Cliff Richard and his backing group The Shadows have charted many singles over the past 6 decades, and have sold more than 260 million records. On the British charts, Richard has had more than 130 singles, albums and EPs make the top 20, more than any other artist. Cliff And The Shadows return to stage for their much anticipated 50th anniversary tour. Live Nation are offering an exclusive headline tour sponsorship, targetting more than 200,000 40-60 year old females.

What is the Marketing Objective?

The Cliff Richard and The Shadows Tour can be used to effectively raise a brands awareness in association with one of the most successful UK solo artists and also to promote product placement at venue amongst an older female orientated audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with the biggest selling chart solo artist the UK. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k200,000 40-60 year old mainly female audience
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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