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Katie Price Living TV sponsorship packages

Provided by Sky Media
Exclusive opportunity for a brand to sponsor and/or Product Place within a brand new Sky Living commission starring Katie Price

Tell us about the Opportunity / What is it?

The woman who needs no introduction takes up exclusive residence on Sky Living HD. There's never a dull moment in the life of the deliciously divisive Katie Price. A bona fide media sensation, she whips up a whirlwind of interest wherever she goes, grabbing headlines here, there and everywhere. Katie is an entrepreneur extraordinaire constantly striving to add more strings to her bow.

What is the Marketing Objective?

Build awareness of your brand to a young female audience

How does it work?

8 x 60 minute episodes, 2 repeats. Advertising: Opening credit: 1 x 15 seconds, break bumpers: 2 x 5 seconds per centre break, closing credit: 1 x 15 seconds. The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. Approx. 192 total sponsorship credits. Virtual and physical Product Placement opportunities available on request.

Who's used it in the past?

This is a new opportunity but would be suitable for fashion, retail and cosmetics brands amongst others.

Features / Benefits

Since kick-starting her career as a model in 1998, she has emerged as a reality TV star, a savvy businesswoman with an ever growing empire, and one of Britain's bestselling authors. There's also the softer side of Ms Price, the keen horsewoman who's the proud patron of Vision and The Pituitary Foundation charities, responsibilities that she takes very seriously. Her most important role, however, is being a doting mother to her three children. Additional coverage can be provided online, in Sky Magazine and on Sky Mobile

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kWomen 16-34
16 - 24
25 - 34
Female
C2
DE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Mar 11BUILD AWARENESSPRODUCT PLACEMENT
SPONSORSHIP / MEDIA
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