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A unique local cross media test market for Automotive Brands

Provided by KM Group
Kent has unique cross media platform which creates an ideal test market for automotive brands to test the power of Local Media.

Tell us about the Opportunity / What is it?

KM Group is offering a test launch platform for automotive brands for new car launches or for testing the effectiveness of a regional media campaign for supporting car dealerships. This test can be delivered across a full multimedia solutions package utilising different media to deliver your message effectively to a population of over 1 million. KM Group is an established brand that has been connecting communities in Kent for over 150 years and now has over 40 products across across press, radio and online.

What is the Marketing Objective?

To test launch a new brand, variant or service. Test a regional media campaign for a brand to demonstrate the power of focusing regionally.

How does it work?

KM Group offers the ability to effectively deliver your Automotive brand messages by utilising different media such as newspaper, radio and online. We can build a fully bespoke package for your brands as well as the ability to track the results of any test launch of a product.

Who's used it in the past?

20th Century Fox, McDonalds and Odeon amongst many others.

Features / Benefits

- KM Group can deliver a multimedia test campaign in a controlled environment to help demonstrate the success of regional launches - KM Group products of press, online and radio have a 61% reach across Kent (KMCP 2008 - Base: 1,838 Kent adults - Ipsos MORI) - It is important to investigate the local area in which you compete to fully understand how much your market is affected by the economic issues. - In these difficult times, people turn to those things they know best and local brands and businesses are well placed to benefit.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1m Consumers / 600K Households
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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