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LBC 97.3 - The Money Hour Partnership Opportunity

Provided by Global Media & Entertainment
Each Wednesday between 9-10pm, LBC will bring listeners the latest money news with Iain Dale and Financial Expert co presenter

Tell us about the Opportunity / What is it?

Sponsorship of LBC's money hour. Every Wednesday (tbc) between 9pm and 10pm, LBC will bring listeners the latest money news with Iain Dale and a financial expert, co presenter. We'll look at the best deals to be had and the pitfalls to avoid, whether listeners are looking for insurance, mortgages, holidays, car loans or just out shopping. The show will be jargon free and consumer focused.

What is the Marketing Objective?

A partner would receive sponsorship credits throughout the show. They could also provide a co presenter for the show, subject to being suitable and approved by LBC. Sponsorship trails would run for a few days prior to the show to encourage listeners to tune in.

How does it work?

Partner could also run a feature, PRA's or competitions within the show on a weekly basis. The LBC website will contain information about the show, the things we have covered, recommendations and information about the client. The website could also contain a competitions page, which could give the client data capture opportunities. Weekly 3 x 10" sponsorship credits per hour (Wed 9pm - 10pm) 3 x 30" sponsorship trails per day (Sun to Tue 07-19) 2 x 30" sponsorship trails (Wed 10-19) Prizes subject to what fits with client's key messaging

Features / Benefits

Offering help, support and advice to listeners. Great coverage, respected presenter, positions partner in caring, supportive role.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details35-54, ABC1s
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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