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Little Crackers Sponsorship Opportunity

Provided by Sky Media
Sponsorship of Little Crackers, a season of autobiographical comic shorts from Britians best-loved stars, on air Dec 2010

Tell us about the Opportunity / What is it?

The opportunity to sponsor Little Crackers, a season of autobiographical comic shorts from Britans best-loved stars. The all-star line up includes performances by Dawn French, Catherine Tate, Kathy Burke and Stephen Fry with home-grown favourites Victoria Bailey and Bill Bailey, directing their own tales. From a young Stephen Fry breaking the rules at school and trying to pull a fast one on the Head Teacher to Dawn French, aged 4, having the Queen mother over for tea, each short film will dramatise a humerous tale and provide a new insight into the life of a familiar face.

What is the Marketing Objective?

An excellent opportunity to build brand awareness and to associate with quality Sky1 programming during the christmas period.

How does it work?

Scheduling on Sky1 and Sky1 HD, plus repeats on Sky1 and Sky2, beginning mid December with one episode per day, increasing to two episodes per day. The sponsor will receive 15" opening & closing credits and 2 x 5" break bumpers per centre break on each episode. Additionally, Sky1's Bafta-award winning new media team have created dozens of flagship experiences for the channel's hit shows at The Sky1 site offers customised Headline Sponsor integration across its show sites next to exclusive access, photos and video interviews with the stars of hit Sky1 shows

Who's used it in the past?

This is a brand new sponsorship opportunity, however Dream Beds, Curry's, Carpet Right and More Than Pet Insurance are currently sponsoring Sky1 programming.

Features / Benefits

Little Crackers is part of the first raft of HD comedies to be announced as part of Sky's largest investment in origional British comedy in HD in Sky 1's twenty year history; the comedy shots feature some of the UK's best loved names; Little Crackers builds upon the sucess of last years 12 days of Christmas; a festive themed creative execution would allow a sponsor to capitalise on seasonality, as a consumer's propensity to spend increases significantly during December; sponsorship provides an opportunity to communicate with ABC1 Adults during the key run up to Christmas.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4.1 million individuals
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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