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Middlesbrough FC Sponsorship Opportunity

Provided by Ptarmigan PR
Sponser the Middlesbrough Football Club and build awareness of your brand.

Tell us about the Opportunity / What is it?

Become the main sponsor and shirt sponsor of Premier League side Middlesbrough FC and gain coverage worth in excess of £6,000,000 per season in the UK alone. Sponsors logos will be featured on all the clubs shirts for all games involving the first team and the reserve team as well as all tracksuits, sweatshirts, waterproof clothing, training tops and bibs worn by the squad. This also extends to all replica apparel. Branding will also appear on 25% of the backdrop for all television interviews and official club conferences with the players and management at the stadium

What is the Marketing Objective?

To build awareness and achieve consumer engagement

How does it work?

As part of the package, the sponsor will have six permanent static TV-site ground advertising sites (18’ x 2’) within the stadium for all club matches. The sponsor will be entitled to access to Middlesbrough’s Premier League stars for brand engagement and marketing campaigns.The package also includes branding/logos in the official match day magazine and on the clubs website, exclusive opportunity to participate in and support club charity and community initiatives and access to the clubs database of supporters. For more information, please contact the club.

Who's used it in the past?

Previous kit sponsors include:, Dial-a-Phone, BT Cellnet

Features / Benefits

You will have exclusive use of an executive box for all club matches; twenty stand tickets for each match and four seats in the club’s director’s box. There will be the opportunity for one major match day sponsorship per season for up to 20 guests. All of Middlesbrough's games will be shown live, or near live, in 203 countries across the world next season. Based on last season, 611 million subscribers across the globe had access to Premier League football on TV with an average estimated weekly audience of 76.7 million, giving a cumulative audience of 2.5 billion.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Potentially an audience of 2.5 billion
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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