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Mobile advertising with

Provided by Guardian Newspapers Limited is the leading mobile newspaper website, boasting over 2m monthly unique users globally.

Tell us about the Opportunity / What is it?

Relaunched in November 2010, the site offers users access to Guardian content anytime and from any device. It is optimised for mobile screen sizes and connection speeds and has some great new features. The new site is great news for advertisers as well as users. The relaunched offers our advertising partners new opportunities to talk to a highly desirable audience on their mobile phones. Through our new high impact home page and channel sponsorship packages we're making it easier for brands to get involved in mobile advertising.

What is the Marketing Objective?

Build awareness to an already engaged audience - mobile is a one to one communication channel.

How does it work?

New features to encourage greater engagement: Live scores: All the action from the latest football matches updating in real time on the home page, Sport and Football sections plus fixtures, tables, match reports and minute-by-minute coverage. Design refresh: A smart new look optimised for smartphones, with expandable navigation features, new site-wide search and improved article experience. Favourites: Mark your favourite sections to create quick links from the homepage. Top stories: A selection of the best articles from anywhere on updated throughout the day

Who's used it in the past?

Brands with a direct call to action have been successful in the past however please contact the Guardian team for details of previous advertisers.

Features / Benefits

Why advertise on Unique, award-winning content. Engaged and upmarket audience. Market leading technology. Ad targeting opportunities. Cross-platform opportunities. Reaching your audience throughout the day. provides access to an exclusive audience of high-level spenders. In an average month users spend: £25 on books (vs. £9 for the average mobile internet user). £25 on CDs and DVDs (vs. £9). £17 on computer games (vs. £9). £22 on cinema tickets (vs. £8). £29 on live arts tickets (vs. £15). £26 on donations to charity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2,225,942 monthly global unique browsers, 80% male
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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