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Multimedia solutions with the KM Group to create Maximum impact

Provided by KM Group
Combine a media mix of radio, newspapers & internet for maximum message impact to ensure your message is delivered effectively

Tell us about the Opportunity / What is it?

KM Group is an established brand that has been connecting communities in Kent for over 150 years and now has over 40 products across across press, radio and online. KM Group has grown from a newspaper publisher to a multimedia company and currently employs over 400 people in 11 offices across Kent and in London. Employing print, broadcast media and the Internet to satisfy the wants and needs of both consumer and advertiser. This opportunity is a multimedia solutions package utilising different media to deliver your message effectively to a population of over 1 million.

What is the Marketing Objective?

To build awareness of your brand and to drive penetration through to households by using different media routes and therefore ensuring your campaign is as effective as possible.

How does it work?

Local customers interact with different mediums and KM Group multimedia reaches 61% of Kent's population. KM Group offers effective delivering of your message by utilising different media such as newspaper, radio and online. This can include recruitment, Kent's community website, niche publications including business, dining home and health, kentonline and radio broadcasting throughout Kent. Various advertising and sponsorship opportunities are on offer across the different types of media. Please contact KM Group for bespoke solutions.

Who's used it in the past?

Brands wanting to target a whole county close to London where there is a population of over 1 million and over 600,000 households, many of whom commute to work.

Features / Benefits

People remember 30% of what they hear, 50% of what they see and 70% of what they see and hear. Newspapers are a trusted medium, preferred for reading about news in detail. Newspapers can drive readers to websites for further information. The Internet is used for searching for the exact information instantly. Almost half of internet users then listen to the radio while online each week. Radio is an effective medium for engaging with the listener on a personal level.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPopulation 1m, households over 600,000
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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