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Multiplatform opportunities surrounding The Australian Open

Provided by Perform Sports Media
Pre-roll, Mobile & Display advertising to associate your brand with one of the highest attended sporting events in the world.

Tell us about the Opportunity / What is it?

The Australian Open is the world's biggest sporting event in January and one of the four international tennis Grand Slams. It continues to be one of the most highly anticipated, favourite events on the tennis calendar, increasing in attendance +280% since 1988. Almost 700,000 tennis enthusiasts come out to watch and millions more follow the games across digital platforms; including website, mobile and video. Perform Sports and Tennis Australia are pleased to offer the opportunity for a brand to advertise across these platforms in association with the Australian Open.

What is the Marketing Objective?

Build brand awareness among a huge market of tennis fans and sport activists. Align your brand with a highly respected and prized event. And generate a positive response to your brand while engaging consumers who are passionate about the sport.

How does it work?

Pre-roll, mobile and display advertising space surrounding Australian Open related content. Tennis Australia's in-house production company can also create content packages for a brand in both the lead up and during the event.

Who's used it in the past?

Ladbrokes have successfully partnered with Perform Sports to activate this media opportunity in the past. Suitable for a wide range of brands and businesses who want to reach the millions of visitors to the site. Please contact Perform Sports for details.

Features / Benefits

The Australian Open draws in 15.5 million unique visitors across all digital platforms The UK has continued to have year on year growth in visitors across digital platforms, totalling, again, in the millions. With this opportunity you can reach more fans than is possible through other competitor sport sites. Additionally, Tennis Australia's in-house production company provides exclusive expertise and inside access that only their camera crews have.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details752k uniques across all platforms
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