NHS Sampling: Where professionalism and reputation matter.

Provided by The Goody Bag Company
We put your product into the hands of health professionals including doctors and nurses.

Tell us about the Opportunity / What is it?

We help brands connect directly with healthcare professionals through carefully planned & targeted sampling campaigns across NHS Trusts. Working directly with the Wellbeing teams, we put your products into the hands of healthcare professionals and non clinical staff within the NHS environment?-?from hospital cafeterias and staff lounges to medical conferences and break rooms.

What is the Marketing Objective?

Gain direct access to a high influence audience in the NHS ecosystem: doctors, nurses, support teams, administrators and visiting professionals. Drive brand awareness and trial in a setting where credibility counts and turns first hand exposure into long term loyalty and referral based growth.

How does it work?

We map out locations across NHS sites - from hospitals, Trust offices, training centres to staff events, then tailor a sampling campaign aligned with your goals: desk drops, grab and go kiosks, branded events. We manage planning, compliance, logistics, delivery and reporting so your brand appears professionally and purposefully in the NHS space.

Who's used it in the past?

We've partnered with a wide mix of brands across food, drink, wellness, and lifestyle - from household names to challenger start-ups. Brands like E45, Vimto, and Tommy Hilfiger have all used NHS sampling to reach busy professionals where they work, snack, and socialise. With flexible volumes and nationwide reach, it's an opportunity open to any brand looking to make a real impact in the NHS.

Features / Benefits

NHS sampling gives your brand targeted access to healthcare professionals in trusted, high credibility environments. By appearing in hospitals, staff lounges, and training centres, your products are positioned where professionalism and reputation matter, helping to build brand trust and awareness. Campaigns are fully managed, cost effective, and designed around your objectives, ensuring measurable impact. Flexible and scalable, NHS sampling works whether you're testing a new product or rolling out nationally, turning exposure into real engagement and long-term loyalty.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAccess hundreds of thousands of NHS staff across the UK on a
All adultsBoth
AB
ABC1
C2
SAMPLING
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSAMPLING
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