Student Sampling: From freebie to favourite brand

Provided by The Goody Bag Company
We place your products where students live, study, snack, and scroll, making your brand part of their everyday.

Tell us about the Opportunity / What is it?

We help brands connect directly with students through carefully planned sampling campaigns that land. Working with over 120 UK universities and hundreds of student halls, we give you access to one of the most influential audiences out there. From strategy and booking to delivery and reporting, we handle the full process - making it easy for you to get your products into the hands of students where they live, study and socialise. It's your chance to build real awareness and loyalty at the heart of the student community.

What is the Marketing Objective?

This unique opportunity helps brands trial and awareness of their products direct to the next generation of consumers. You can reach students at key moments and start to build loyalty among the student community. This is a perfect opportunity for social sharing and hyper-targeted sampling.

How does it work?

We put products directly into students' hands at the perfect time to create a smooth, memorable experience that drives genuine trial and brand connection. Whether it's during freshers' events, across campus hotspots, or in student halls, we make sure your brand shows up where it matters most. Every campaign is tailored to your goals - from building awareness to boosting sales so you get maximum impact and measurable results. From planning and logistics to delivery and feedback, we handle everything to make your student sampling campaign simple, targeted and effective.

Who's used it in the past?

A diverse range of brands have trusted us to bring their products to students - from big names like Corona, Dr Pepper, Tommy Hilfiger, and Nerds Candy, to up-and-coming start-ups and challenger brands. With no minimum volume required, this opportunity is open to any brand looking to make an impact, whether you're launching something new or strengthening an established presence.

Features / Benefits

When you partner with us for student sampling, your brand isn't just handed out, it becomes part of the student cycle. We place your products right where students live, study, snack and scroll. That means high-engagement, high-energy moments when they're open to discovering something new. Because students talk, they amplify your reach without you lifting a finger. Build brand love and loyalty among an audience that will carry your message for years. We help you hit the right doors at the right time, turning sampling into social sharing and measurable results.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAccess over 2.5 million students living independently for th
16 - 24Both
Students
SAMPLING
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSAMPLING
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